Joining Trinity School as the Director of Marketing and Communications, I immediately identified the need for a cohesive brand strategy and marketing and communications plan. With the launch of a new website, investment in video marketing, and the creation of a digital marketing strategy, I revamped the School's image to match its high-level academic offering. On Facebook alone, my efforts increased user engagement by 56% and reach by 226% over the prior year. By streamlining advancement and admission efforts and providing consistency to external and internal communications, the School was finally able to showcase its rich offerings to audiences in a manner that reflected its standing as the top independent school in West Texas.

A prominent hotel in Anchorage located on the world’s largest floatplane base, The Lakefront Anchorage was underwhelmingly marketed by Anchorage’s Convention & Visitor Bureau. When I became a member of the Executive Committee of The Lakefront Anchorage, my vision was to bring the story of this fascinating property to life. Through networking with key partners, The Lakefront Anchorage became a prominent player in the landscape of convention and business travel, increasing revenues 22% over the prior year. As the only city hotel to showcase its unique character through film, the hotel offered meeting planners, business owners, and travel agents a visual experience of what a true Alaskan stay looked like for their travellers.

Combining a runway evening with a spirited fundraiser, Saint Strut was nominated “Event of the Year." With a vision to foster relationships with uptown consumers in a unique and memorable form, I collaborated with key creative partners to curate an unmatched showcase of the city’s charm, architecture, and of course, chic fashion. Beginning as a brainstorm on a $1000 budget, this event raised a spectacular $21,500 for the "Babes-In-Utero" project.